PRIVACY POLICY

Last Updated: 25th August 2026

WE’RE COMMITTED TO PROTECTING AND RESPECTING YOUR PRIVACY

This Policy explains when and why Sell UK Property Ltd trading as Sell UK Property (“we,” “us,” or “our”) collect personal information about people who visit our website or call us, how we use it, the conditions under which we may disclose it to others, and how we keep it secure under the UK Data Protection Act 2018, which is the UK’s implementation of the General Data Protection Regulation (GDPR).

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

WHAT INFORMATION DO WE COLLECT ABOUT YOU?

We obtain information about you when you use our website and contact us using the following:

When you submit an enquiry form (for example, our “Get Cash Offer” form), the personal information we collect might include your name, email address and any other information you provide us with such as your contact number and details about your property.

Enquiry calls: If you choose to contact us using the telephone number on the website, any personal information you provide will be collected.

We may also obtain your contact details if you have requested information about our products through third party service providers we work in association with or who work on our behalf; for example, property sale companies or at auctions.

HOW IS YOUR INFORMATION USED?

We may typically use your personal information for the following purposes. This is not a definitive list and may change from time to time:

To send you information about how we work or communications which you have requested To respond to your enquiries or comments submitted through this Website To help improve our products and services To help customise the website according to your interests To deliver relevant advertising to you whilst you are on the Site (see Cookie policy) To help in training and development of staff

If you choose to contact us using the telephone number on the website, calls may be recorded for training and monitoring purposes.

WHAT IS THE LAWFUL BASIS FOR PROCESSING THE INFORMATION?

We have a legitimate interest to process this information. These legitimate interests are:

To ensure that your queries are addressed To provide you with our services To gain information about the use of our website and any improvements that can be made

Where you go on to sell a property to us, we also rely on performance of a contract (to complete the purchase) and, where applicable, compliance with a legal obligation (for example, anti-money laundering and identity checks carried out as part of the conveyancing process).

HOW LONG DO WE KEEP YOUR DATA FOR?

In accordance with UK data protection laws, we will retain your personal information for three years from the date of collection at which point it will be erased or anonymised so that the data no longer identifies you.

Where you complete a sale of a property to us, we retain records relating to that transaction for a further period afterwards — typically up to six years — to meet our legal, accounting, and tax obligations, in line with standard UK limitation periods.

WHO HAS ACCESS TO YOUR INFORMATION?

We will never sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties (beyond our network and partner companies) for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

In particular, we use the following service provider to manage enquiry and business data:

• Zoho CRM and associated Zoho applications, hosted on Zoho’s EU data centre, used to store and manage enquiry and client records.

Third Party Service Providers we work in association with: We work closely with various third-party service providers and partner companies to bring you a range of quality and reliable services designed to meet the needs of our customers. When you enquire about or purchase one or more of these services, the relevant third-party service provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third-party product providers will share your information with us which we will use in accordance with this Privacy Policy.

USE OF AI TOOLS

Our team uses Anthropic’s Claude and OpenAI’s ChatGPT, on business-tier accounts, to help process enquiry and client records, draft correspondence, and automate administrative and CRM-related tasks that were previously done manually. These tools support our staff in carrying out these tasks; they are not used to make decisions about you or your property. In particular, our AI tools are not used to carry out or determine the outcome of anti-money laundering (AML) or identity/due diligence checks — these are always carried out and decided by a member of our team or our solicitors as part of the conveyancing process.

Our staff also use these AI tools to help build and maintain internal efficiency tools and automations for our own business processes. Your personal data may pass through these internal tools as part of our normal business operations, but the tools are not used to train any AI model on your data, and nothing built this way is customer-facing or used to make decisions about you.

We do not use any AI-powered website chat assistant on this site.

Model training. We use business-tier accounts with Anthropic and OpenAI, under which your data is not used to train their underlying AI models. These accounts are shared with our sister companies, Find UK Property and Rent UK Property, and are covered by Data Processing Agreements with both providers.

International transfers. Anthropic and OpenAI are based in the United States. Personal data transferred to these providers is protected under Data Processing Agreements incorporating the UK Addendum to the EU Standard Contractual Clauses (and, where applicable, the EU Standard Contractual Clauses and a Swiss addendum), giving it a standard of protection equivalent to that required under UK GDPR. Our Zoho CRM is hosted in the EU.

HOW DO WE PROTECT YOUR DATA?

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site.

HOW TO UPDATE YOUR INFORMATION?

If you believe that any information we are holding about you is incorrect or incomplete, please email us on info@sellukproperty.com as soon as possible. We will promptly correct any information found to be incorrect.

WHAT ARE YOUR RIGHTS?

You have the right to ask us not to process your personal data at any time.

You have the right to use our website without consenting to marketing and communication services. From time to time, we may send you marketing communications by email, SMS, or post about our services. We will only do so in accordance with the law, and you can ask us to stop at any time — for example by using the unsubscribe link in our emails, replying STOP to a text message, or contacting us using the details below. We will inform you (before collecting your data) if we intend to disclose your information to any third party for marketing purposes.

You have a right to request access to or rectification of your personal data which we hold about you. You also have a right to erase your personal data, to restrict the processing of your personal data and the right to receive your personal data that you have provided to us, the right to object to our processing of your personal data and a right to request that we transmit your personal data to another data controller.

Where we process your personal data because you have given us your consent to do so, you have the right to withdraw your consent at any time.

You have the right to complain to the Information Commissioner’s Office if you feel unhappy with the way we process your data. Please visit www.ico.org.uk for more information.

To exercise any of these rights, please write to info@sellukproperty.com

REVIEW OF THIS POLICY

We keep this Policy under regular review. This Policy was last updated in August 2026.